BOCA RATON, FL (BocaNewsNow.com) — We told you on August 5th that WPLG-TV, the ABC affiliate in Miami that uses the marketing name “Local 10” was spamming area attorneys, trying to impress them with access to the Channel 10 studios in exchange for marketing money.
Insiders told BocaNewsNow.com that our article hit hard — and it’s apparently resulted in a change to the marketing tactic. Boca attorneys are still being spammed to produce marketing videos, but now all references to Local10 have been stripped, even though it is for a marketing company that works hand-in-hand with WPLG and its owner, Post Newsweek.
Here’s the email sent this morning from theLaw.TV’s “Brian Albert.”
I started THELAW.TV to help other lawyers overcome some of the challenges I faced as a solo practitioner. Most importantly, I wanted to help small and solo firms use video marketing to compete against their larger and better-financed competitors. Over the last four years, THELAW.TV produced video content for hundreds of firms, such as Lesser, Lesser, Landy & Smith. Now, I’d like to offer your firm the opportunity to get a free taste of how we help our clients.
THELAW.TV will be hosting a complimentary video shoot at the Wyndham Boca Raton on Tuesday, October 22. You’re invited to shoot up to 10 Q&A videos for use on your website or social media campaigns, at no charge, with no strings attached. I’m sending you this invitation because my team reviewed your online presence and believes that your firm can benefit from a stronger online video presence. These 10 free Q&A videos are a great start.
Incredibly, TheLaw.TV is a low ranked national website — ranked substantially lower than BocaNewsNow.com, for instance, which only targets South Florida readers. Alexa.com, the independent website ranking service, ranks TheLaw.TV at 102,252. TheLaw.TV claims a national presence with “more than 100,000 HD videos for hundreds of firms nationwide.” Such a low web ranking draws into question whether anyone is watching the videos.
As we reported in August, the first email was sent by Local 10’s General Manager, Dave Boylan — who has since resigned:
The email, signed by WPLG General Manager Dave Boylan, says that attorneys need to act fast because there are only limited opportunities available to meet with sales reps. However, the email contradicts itself by reporting that slots are open at 8a, 10a, 12a, 2p, 4p and 6p on Wednesday and Thursday, August 21st and 22nd.
According to the email: “You’ll be very surprised to see a unique plan WPLG/Local 10, the top-ranked ABC affiliate, put together to help generate new business for your firm.”
The latest shoot is taking place Boca’s Wyndham hotel — TheLaw.TV is apparently no longer offering WPLG’s studios for rent.