DELRAY BEACH, FL (BocaNewsNow.com) — Philadelphia area natives living in South Florida will know the name “Marv Pollow.” Through catchy jingles and ever present radio advertising campaigns, Marv Pollow claimed to be “the world smallest Chevrolet dealer.”
Marvin Pollow, 92, died Monday of a stroke in Delray Beach, according to the Philadelphia Inquirer.
Neither Pollow, nor his dealership, were small. Polo’s wife told the Inqy that Pollow, — who lived in Philadelphia’s suburban Bala Cynwyd — was actually 5’11’’. His dealership was large. But when looking for a marketing campaign back in the late 1950s and early 60’s, he decided to go in the opposite of every other dealership claiming to be the largest.
The advertising campaign, to catchy music: “Who’s the world’s smallest Chevrolet dealer? Me, Marv Pollow!”
The jingle ran for 30 years.
A graveside service was held today in Trevose, Pennsylvania.