BOCA RATON, FL (BocaNewsNow.com) — While we appreciate that there is often a delay between when a major company decides to run a promotion, and the time that promotion actually lands in
your mailbox, this one is somewhat troubling for American Express (NYSE:AXP). Amex, which has a substantial operation in Fort Lauderdale and Weston, is behind a promotion arriving today in the mailboxes of certain card holders in Florida, and presumably in other regions as well. The promotion offers a 7-night cruise on the Costa Concordia for $749. The Concordia is the ship that is lying on its side near the Tuscan island of Giglio, Italy. The death toll in the accident is now 16. The Costa Concordia is owned by Miami-based Carnival Cruise Lines (NYSE:CCL).
Here’s the somewhat unfortunate text of the ad, with the very unfortunate headline Immerse Yourself In A Truly European Experience:
“When you choose Costa Cruises, you don’t just see Europe — you live it. From authentic cuisine and beverages to dazzling decor and exhilarating celebrations, it’s easy to fall in love with the rich cultural heritage that inspires “Cruising Italian Style.” On an Eastern or Western Mediterranean vacation, you cruise through thousands of years of history, pampered with posh resort amenities in a floating environment of art and beauty. You’ll visit picturesque harbors, ancient ruins, busy markets and bustling boutiques — destinations that won Costa Cruises the Porthole Cruise Magazine Reader’s Choice Award for “Best Mediterranean Itineraries.”
On board you can relax in the dazzling casino, romantic piano bar, internat cafe or on a dance floor. Dine amidst Roman pillars and Italian marble in the main restaurant, savor a gourmet spa menu, or visit a cozy bistro for authentic pizza, gelato and cappuccino. Take time for a state of the art Technogym workout, a private golf lesson, pick-up water polo or bocce ball. Indulge in a Turkish or Roman steam bath. Or just linger on a spacious teak sun deck and savor la dolce vita.
You can meet fascinating global travelers and dedicated staff with distinctively Continental perspectives. Barriers can dissolve in the high jinks of theme nights on board — tarantella dancing, ice carving or a Roman Toga party. As a member of the World’s Leading Cruise Lines, Costa Cruises offers a luxury cruise experience to cherish.”