BOCA RATON, FL (BocaNewsNow.com) — AT&T is launching a national campaign — with a focus on Boca — encouraging young drivers to put the phone down and concentrate on the road. Texting and driving continues to lead to serious accidents and death.
Wireless provider AT&T*, seeking to bring attention to a serious road-safety problem, today urged all Americans to pledge to stop texting while driving, and then to join with others Sept. 19 to make a lifelong commitment to never do so again.
AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com to take the no-texting-and-driving pledge, and then share their promise with others via Twitter (#itcanwait) and Facebook. The pledge effort is part of the company’s public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.
“More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving,” said AT&T Florida President Marshall Criser, lll, citing a statistic from the National Safety Council1.
“Our goal is to save lives,” Criser said. “I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving. (See video)
“We’re challenging everyone to take the pledge to never text and drive and to make it a lifelong commitment,” he said. “And we’re challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution.”
AT&T’s “It Can Wait” public awareness campaign is focused on a simple, powerful message: No text is worth dying for. AT&T plans to spend tens of millions of dollars on the campaign in 2012 and has made it an ongoing commitment in future years. The effort is comprised of several key initiatives, including:
- Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times.
- Working with TV and music celebrities to deliver a strong no-texting-while-driving message via TV ads, concerts, public appearances, Twitter and Facebook.
- Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media.
- Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs.
- Working to provide a toolkit of no-texting-while-driving information to every high school in the country.
- Challenging device makers and app developers to work with AT&T so that all devices includea pre-loaded, no-text-and-drive technology solution as soon as possible.
- Launching an online driving simulator at www.itcanwait.com in the coming weeks – so that anyone with access to the Internet can experience the dangers of texting while driving.
- Bringing an in-car simulator to more than 200 locations before the end of this year.
- Enlisting others – including law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry – to join the no-text-and-drive movement.
- Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their employees to pledge not to text and drive.
“Unfortunately, innocent lives are taken each year from the senseless and deadly distraction of texting while driving, and it is preventable,” said Representative John Mica, chairman of the US House Committee on Transportation and Infrastructure. “It is important to educate the public on the dangers of texting while driving. No message is so urgent that it’s worth risking lives while driving by diverting attention from the wheel. I urge everyone to take the ‘It Can Wait’ pledge to not text and drive and together we can make texting and driving a thing of the past. I commend AT&T for its leadership as they bring this issue to the forefront, and I look forward to working with them in the future.”
“Working with teens day-in and day-out, we see firsthand the impacts that peer pressure – and peer influence – have on the decisions they make,” said Sandra Spavone, executive director of the National Organizations for Youth Safety (NOYS). “That’s what makes AT&T’s efforts so effective. They understand that – by working with these teens and incorporating their feedback programmatically – ultimately, we’ll reach even more of that critical and impressionable audience with a message they’ll hear.”
Together with NOYS, AT&T has pioneered more than 12 teen-led, teen-focused educational summits, with plans to hold 10 or more locally by the end of the year. NOYS is a collaboration of national, youth-serving organizations, including non-profit organizations – such as Students
Against Destructive Decisions (SADD) and Mothers Against Drunk Driving – and government agencies, such as the Governor’s Highway Safety Administration (GHSA). AT&T shares in their common goal of promoting safe and healthy behaviors among our nation’s youth.
In addition, many other governmental, corporate, non-profit and other organizations have already pledged support for the awareness campaign, including: The AFL-CIO’s Union Plus program, American Federation of Teachers, Big Brothers Big Sisters of America, Boys & Girls Clubs of America, CTIA, Junior Achievement, LULAC, National Safety Council, National Urban League and RadioShack.
A recent AT&T survey2 found that 97 percent of teens say they know that texting is dangerous. The survey also found:
- 75 percent of teens surveyed say that texting while driving is “common” among their friends;
- Almost all teens (89 percent) expect a reply to a text or email within five minutes or less;
- And 77 percent of teens report seeing their parents text while driving.
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