MARKETING DEATH: Temple Beth El Promotes Mausoleum Price Hike In Mass Email


BOCA RATON, FL ( — Boca’s Temple Beth El is raising prices at its mausoleum — and eyebrows throughout the community — in a promotional email blast that reads like an ad for a car dealer that merged with an indoor waterpark.
TBE, the congregation that’s so big it holds high holiday services in an auditorium at FAU, sent an email for its body storage facility with language that reads like it was ripped from an ad for a place called “Farmer Bob’s Used Chevy/Chrysler/Jeep Superstore And Splash Zone!”
“If you’re making plans for the future,” reads the email blast obtained by, you should act now “before the price increase!” Enjoy “zero percent financing” to have your body kept indoors near manmade “lush gardens” and “waterfalls.”
“Member discounts available!”
Here’s the classy email.

“The Beth El Mausoleum is a treasure we are fortunate to have here at Temple Beth El. It is the only mausoleum in North America located on temple grounds, and it is filled with beautiful spaces, lush gardens, calming waterfalls and the warmth of our community.
If you, a friend or family member have been considering making plans for the future, schedule an appointment with Mike Sirowitz, our Mausoleum Director before the prices increase on July 1, 2018. There are many options to choose from along with pre-need and member discounts, plus zero percent financing is always available.
Email or call Mike at 561-314-2841 so he can help with a plan that is right for you. You will find the same warmth and kindness that brought you to Temple Beth El in the first place”


Paul Saperstein


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