BOCA RATON, FL (BocaNewsNow.com) — Public records strongly suggest that the as yet unnamed community being built on the east side of Lyons Road, just north of Clint Moore, will in fact be named “Bridges South,” creating the marketing challenged concept of a builder selling B.S. in Boca Raton.
The Palm Beach County Property Appraiser reveals that several lots have been platted and given addresses with street names including New River Falls Road, Aquavera Way, and Skyward Street. All list “Bridges South Plat One” as the official Palm Beach County designation.
While the community is, in fact, south of The Bridges, those with marketing knowledge question why GL Homes, plagued recently with a wave of car thefts in nearby Seven Bridges and social media tales of children being cut due to protruding screws in the Seven Bridges “splash pad,” would willingly create a new community that will be referred to as “B.S.”
The domain name “BridgesSouth.com” has been registered. (Incidentally, we’ve registered BridgesSouth.net — we want to be Boca’s BS News Source).
GL, which is building Seven Bridges as “Boynton Beach Associates” and Boca Bridges and the apparently named Bridges South as “Boca Raton Associates” is currently engaged in a major media buy in New York City promoting both Seven Bridges and its Valencia 55+ communities across Florida. Seven Bridges and Valencia communities are heavily populated by homeowners originating from New York and New Jersey.
Joked a real estate observer: “If the name actually is Bridges South, we’ll see if New Yorkers and Northern New Jersey residents will jump at spending close to a million dollars for B.S. in Boca Raton.”