We Tried The MailerLite Email Newsletter Distribution Service. It Failed, Miserably.
BY: STAFF REPORT | BocaNewsNow.com
BOCA RATON, FL (BocaNewsNow.com) (Copyright © 2022 MetroDesk Media, LLC) — A quick note to the thousands upon thousands of subscribers to our free nightly and breaking news email list. We apologize for the issues many of you faced earlier this summer when we migrated to a company called “MailerLite.” While it may work for some, the email newsletter distribution service failed miserably for BocaNewsNow.com. We have since returned to what is largely the failure-free backbone of Amazon Web Services.
MailerLite’s email newsletter distribution made something that should be simple for our readers quite difficult to use. Many of you reached out to report that links within the newsletter — links that lead to news stories you wanted to read — went nowhere. For breaking news reports, the newsletter distribution service proved frustrating. Readers trying to obtain the latest information for developing stories found they couldn’t link through from the email alert. The links just didn’t work. It seems that MailerLite was using an internal tracking system that was blocked by both Apple and Android security systems. While we can’t speak to Android, we tend to yield to Apple’s expertise when it comes to security measures.
We attempted to troubleshoot with MailerLite but that led nowhere. We contested the charge with our credit card company which — perhaps unsurprisingly — led MailerLite to stop all troubleshooting efforts. That financial dispute continues. The company, based in Lithuania, has a business registration in Delaware, but its complete United States presence is apparently a mailbox in San Francisco. Know that before moving your small business email distribution list to MailerLite.
While some may find the company’s services successful, we found MailerLite to be a service that just doesn’t work as advertised. The company claims that no matter what, it never issues refunds to anyone. That’s a policy that just doesn’t work for BocaNewsNow.com and certainly raises a red flag. When your service doesn’t work, and you do not “ever” issue refunds, you often end up with legal issues. We’ll see how that plays out over the months to come. In the meantime, we strongly encourage you to think long and hard before moving your business email distribution list to MailerLite.
Has your business tried MailerLite? Let us know how it worked out. Use our news tip form, below.
