BY: ANDREW COLTON | Editor and Publisher BOCA RATON, FL (BocaNewsNow.com) (Copyright © 2026 MetroDesk Media, LLC) — We tend to be huge supporters of our news media brothers and sisters — conservative, liberal, or right down the middle. As long as you’re reporting facts — like we do — we support what you do. But we have a very low tolerance for stupid. And stupid is the category that the Sun Sentinel just stepped into.
The Sun Sentinel, God love it, just sent a news alert about a “Golden Girls Drag Show.” We’re not kidding. Perhaps a lame attempt to convince Fisher Investments that its newsletter advertising is worthy of any investment at all, the Sentinel’s email blast is as telling as it is concerning.
TELLING: Thinking that putting out a news alert about anything involving The Golden Girls suggests a young, digital-first, interested audience is delusional. When anyone under the age of 70 sees something about “The Golden Girls Experience,” they are either thinking that the experience involves a walk through a cemetery, or involves people who are roughly a day older than god. In either case, this does nothing to help the image that the only people reading newspapers are as old as Bea Arthur (death+ 15 years), or are still waiting for “Must See TV” to return to Thursday nights.
CONCERNING: Is this really what the Sun Sentinel is spending its time on? In a day and age where journalism is under fire, Sun Sentinel parent company Tribune is spending its time on Golden Girl drag shows? Seriously? Our last news alert was about the closure of Alligator Alley — something that affects tens of thousands of people. The Sun Sentinel’s last news alert: a drag show. We love and support The Broward Center, but a show at a place where shows take place doesn’t deserve an “alert.”
We wish the Sun Sentinel well, and when it’s ultimately sold for a penny (sorry, a nickel, pennies don’t exist anymore), we’ll happily buy it and transform it into a relevant digital-first operation with stellar journalism reported by stellar journalists. But that won’t include the editorial team that decided South Florida should receive a news alert about a drag show based on a television show that hasn’t been on first-run TV since, well, people actually waited for a newspaper to be delivered in the morning.
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