It’s Illegal To Call, Text To Promote Your Business In Florida Without Legit Phone Number.
BOCA RATON, FL (BocaNewsNow.com) (Copyright © 2026 MetroDesk Media, LLC) — A Palm Beach County man has filed a class action lawsuit in Palm Beach County Circuit Court against True Religion Apparel, Inc., accusing the clothing company of violating Florida’s Telephone Solicitation Act by sending promotional text messages that display a phone number incapable of receiving calls. Ronald Hansen, who resides in Palm Beach County, filed the complaint Monday, alleging that the denim and apparel brand transmitted a short code — 32718 — to recipients’ caller ID services in connection with marketing texts, despite that number being unable to accept return calls.
The Florida Telephone Solicitation Act requires that anyone making a “telephonic sales call” — which includes text messages sent to promote goods or services — must transmit either a working originating phone number or a customer service number that can actually receive calls during business hours. Hansen’s lawsuit argues that True Religion’s use of a non-callable short code violates those so-called Caller ID Rules, and that those rules apply regardless of whether the recipient consented to receive the messages in the first place. The complaint includes a screenshot of a True Religion promotional text promoting a 40% discount tied to a celebrity, sent via the non-callable number.
Hansen is seeking to represent a class of all Florida residents who received True Religion promotional texts over the past four years and had a non-callable number transmitted to their caller ID service. The class is believed to exceed 100 members. Each member of the proposed class would be entitled to $500 in liquidated damages per violation under the FTSA, along with injunctive relief requiring True Religion to comply with the law going forward.
The lawsuit was filed by attorneys Joshua A. Glickman and Shawn A. Heller of the Social Justice Law Collective, PL, based in Dunedin, Florida.
