BOCA RATON, FL (BocaNewsNow.com) — BocaNewsNow.com was first to report Monday how Beyonce Knowles and Jay-Z named their child “Blue Ivy,” which is also the name of a leading PR Agency in Boca Raton, Florida — Blue Ivy Communications. As Lenox Hill Hospital in New York now faces threats and lawsuits following the hospital’s apparent lockdown of the maternity ward following “Blue Ivy’s” birth, Blue Ivy Communications Founder and President Melissa Perlman is offering the hospital crisis management tips as it regroups from the apparent gross mishandling of the birth.
Lenox Hill Hospital reportedly gave such preferential treatment to Beyonce and Jay-Z that parents of other newborns were not allowed to see their babies for extended periods of time.
From Melissa Perlman:
It looks like the hospital is in need of some good crisis management PR and the team at BlueIvyCommunications (www.blueivy.co) is here to help. Following are five brief tips to hopefully get the hospital back in the good graces of the media (and its patients):
Gather the facts. Know what happened and do not speculate or allow others to speculate. The hospital should be reaching out to the parents of the newborns, the mothers from the breastfeeding class and any other hospital visitors that may be relaying negative experiences from the weekend.
Relay the known facts openly and honestly. If some facts are not yet known, say so and explain that you are working hard to gather all of the information to fully understand what happened. Be open and honest with the parties involved as well as the media. In today’s world of instant 24/7 news, ignoring or avoiding the issue does not work.
Show empathy and concern for the aggrieved parties. Contact those that have been affected directly. Remember, they are patients/customers of yours!
Appoint one official spokesperson. Make sure the spokesperson is briefed continuously and maintain one consistent message when talking to the media.
Monitor the media and the web. This will help you see how the issue is being discussed, and see if any new complaints are arising that you need to address directly.
For more PR tips and advice, visit BlueIvy by clicking here.
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