Noted Local Eye Doc Joins National Chain

Boca Business Feature
Dr. Salvatore DeCanio, courtesy Pearle Vision Center Boca Raton.

BOCA RATON, FL ( — Pearle Vision is trying to knock the perception that vision professionals associated with chain eyeglass stores are less qualified than their colleagues in private practice. To that end, Pearle in Boca Raton just updated about its recent association with Florida Eye Doctors.

Elmarie Crowley, Owner of Pearle Vision Boca Raton, and Dr. Salvatore DeCanio, Founder of Florida Eye Doctors, are pleased to announce their recent partnership. Florida Eye Doctors’ mission is to provide professional, attentive eye care excellence to a variety of optometry practices throughout Southeast and Southwest Florida. A South Florida native, Dr. DeCanio is the Founder and Chief Medical Officer of Florida Eye Doctors, and has an extensive and impressive background in the field of Optometry. He graduated Cum Laude from Wake Forest University in Winston-Salem, North Carolina and earned his Doctor of Optometry (O.D.) degree with honors from the University of Houston (Texas). He is the Consulting Optometric Physician at Everything Eyes in Delray Beach, FL., a comprehensive primary eye care facility, and is the Founder & Chief Medical Officer of LASIK 4 Life.

“The expertise and affiliation of Dr. DeCanio and Florida Eye Doctors, and the ongoing expertise of our current resident doctor on-site, Dr. Beck, means that Pearle Vision Boca Raton has some of the best eye care experts in the state,” said Crowley.

The partnership of Pearle Vision and Florida Eye Doctors creates an extremely strong synergy that combines the most experienced doctors with the latest technology.

Florida Eye Doctors and Pearle Vision Boca Raton are proud to introduce Dr. Steven Friefeld, Board Certified Optometrist, to begin practicing on-site. Raised in South Florida, Dr. Friefeld is a University of Florida graduate, and furthered his training at the State University of New York- State College of Optometry. He has been practicing optometry for over 27 years, and is experienced in Contact Lenses, Treatment of Eye Disease, and Lasik. He was a qualified Board Examiner for the National Board of Optometry.

Serving as the resident doctor on-site at Pearle Vision Boca Raton, is Optometric Physician and former co-owner of Pearle Vision Boca Raton, Dr. Jed G. Beck, who is the Chief of Staff for the medical team. Dr. Beck is responsible for patient facilitation and care, and he specializes in vision health of the elderly. He graduated from the State University of NY, College of Optometry in 1993 and practiced in a general ophthalmology firm in Teaneck, New Jersey. Dr. Beck is a valuable leader for the Pearle Vision Boca Raton team and has a strong patient base.

“I am very excited to join forces with Pearle Vision Boca Raton. With our two extremely well-established businesses now partnering together, our strong mutual commitment to eye care and service excellence will be even more enhanced for the benefit of our patients and customers,” said Dr. DeCanio.

Pearle Vision Boca Raton accepts most insurance plans and offers a knowledgeable and highly experienced staff committed to providing the best experience in eye care, a team of eye doctors, each with more than 20 years experience, a state-of-the-art eye examination and diagnostic instruments including Optomap, i-Terminal and MPOD. Pearle Vision also has a large contact lens practice, with the doctors performing specialty fittings for Keratoconus, astigmatism and multifocal.



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