Letter From JM Lexus? Apparently Just A Gimmick

Boca Business Feature

BOCA RATON, FL (BocaNewsNow.com) — BocaNewsNow.com has learned that hoards of Lexus owners throughout the Boca Raton area are receiving letters from JM Lexus GM Jim Dunn pleading with the owner to let JM Lexus buy the car. The letter states that the dealer is running out of cars and desperately needs yours as part of their “Golden Opportunity Sales Event.”

“We must purchase more vehicles for our pre-owned department…our intent (your name here) is to make a sincere, direct appeal to offer you premium trade-in or outright purchase dollars for your vehicle. We want to buy yours even if you do not buy ours!”

But BocaNewsNow.com saw a deal sheet up close and personal and was stunned to find that JM Lexus — so eager to buy back cars — is seemingly just playing dealer games.
In fact, on a 39-month lease with 14 months left, JM actually offered a “deal” that would have required the owner to pay off the entire lease. For example: if a monthly lease payment is $500, and there are 14 months left on the lease, JM’s offer was to buy the car at a price that would require the owner to pay $6,000.
Asked the owner, “why would I do this? I can either pay $6,000 over the next 14 months and keep the car for the next 14 months, or pay $6,000 and give you the car today and I have nothing. Why would I do this?”
While this is not a surprise for a car dealer, it is for JM Lexus which has a better reputation than most.
In an unofficial BocaNewsNow.com survey, the Lexus ES350 surpassed the BMW 3 series as the “Official Car of Boca Raton,” with drivers under 75 opting for black or gray, and drivers over 75 almost universally opting for “Satin Cashmere Metallic.”
What’s your JM Lexus experience?
Let us know. Post below.




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