BOCA RATON, FL (BocaNewsNow.com) — Without trying to over-editorialize, the Palm Beach County School District is already failing in its attempt to make information easier for parents and students to obtain.
The school district, which recently parted ways with its long time director of public information, brought in a replacement from Office Depot — a company not known for its PR brilliance.
Proving the new year is getting off to a tough PR start, here's the no-way-to-remembet link for parents and students to use to find the appropriate bus stop:
http://w2k3wwwadmin1.palmbeach.k12.fl.us/FindMyBusStop/. An easy to remember forwarding domain name (such as www.MyPBCBusStop.org) would have set the county back around $8. But instead, the school district has opted for the no-way-to-remember link above. And we wonder why FCAT scores in Palm Beach County are so atrocious.