Regal Entertainment is adding reclining seats to its aging Shadowood Theater in West Boca Raton.
BOCA RATON, FL (BocaNewsNow.com) — Regal Entertainment Group (NYSE:RGC) may be a little late to the table on this one, but at least the company isn’t completely ignoring the movie theater trend in Boca Raton which is calling for a more modern movie watching experience.
Joining competitors Cinemark and the most excellent iPic Theaters in East Boca, Regal is installing recliner seats in its Shadowood location near 441 and Glades Road — a theater that looks like it’s as old as many of the moviegoers enjoying a mid-day matinee and referring to the presentation as a “talkie.”
From Regal:
Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that the Regal Shadowood 16 in Boca Raton, FL is replacing all of the existing theatre seats with luxurious new recliners including footrests. During construction, Regal’s King Size Recliners are on display in the lobby where guests can experience the added room and comfort that’s coming soon. Regal Cinemas remains open during the remodel as portions of the facility are converted. All auditoriums will feature the new amenity in December.
“Regal is redefining the level of comfort at this theatre. Our guests will soon be able to stretch out, relax and recline while watching the movie,” said Rob Del Moro, chief technical and theatre operations officer at Regal Entertainment Group. “Regal constantly listens to our guests and looks for ways to improve. With this new concept, these luxurious recliners have scored extremely well. Moviegoers are eager to return for another visit and the opportunity to enjoy Regal’s King Size Recliners.”
The experience of going out to the movies continues to evolve as Regal raises the bar. Recent upgrades to Regal Shadowood 16 include the conversion from celluloid film to digital cinema. Regal Entertainment Group is invested in providing amenities that further enhance the moviegoing experience. Now guests will enjoy more comfortable surroundings with the luxurious King Size Recliners able to adjust to multiple positions and including padded footrests.
“Once you take the luxurious new recliners for a test drive, you’ll agree that the Regal King Size Recliner is a star attraction,” stated Ken Thewes, chief marketing officer at Regal Entertainment Group. “The spaciousness and comfort help you lose yourself in the story and become more immersed in the movie. This combination of comfort and a pristine presentation make for a remarkable trip to the movies.”
