Note To Readers, All Quarter Million Of You This Year

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BOCA RATON, FL ( — We’re not going to engage in a war over semantics, but another website is claiming that it’s tops when it comes to engagement in Boca Raton news. To be clear: “engagement” is a made up word by people who believe that Facebook views mean something. They don’t. They aren’t monetized. They aren’t sellable. And at the end of the day, it’s Facebook that benefits. has enjoyed nearly a quarter million page views this year, holding its spot as the top ranked hyper local news website in the area. This isn’t a job, it’s a hobby. The website doesn’t attempt to make money, but it does. We don’t advertise. You’ve come here on your own.
To be clear: we couldn’t care less about Facebook. Our content is auto-copied to Facebook as a convenience to those who spend their lives there. We don’t promote it. We just don’t care. We also appreciate yet don’t care that we have 2,441 twitter followers to another local site’s 433.  What we do care about is that has impact. Our articles have led to hirings and firings. They’ve incited exonerations. They made the comfortable uncomfortable.
If you want a local news site that boasts about “Facebook engagements,” this isn’t your site. If you want a site that actually has impact, we say both “welcome” and  “thank you” for being a loyal reader.

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