best buy boca raton

Apple Issue? Stay Away From Boca Raton Best Buy


4:53pm: See update at end of story.

BOCA RATON, FL ( — Best Buy continues to be a blight on the belly of Boca Raton. Sadly, the last full service electronics store in the area just can’t get customer service right.

Michael is a manager at Best Buy in Boca. He is important because he has an earpiece.

Apple has declared Best Buy to be an authorized Service Center for its products. In fact, Apple’s fantastic tech support team now offers appointments with the Geek Squad. Apple schedules it, sends notes of the cases, and tells customers that Best Buy will solve the problem.

Except they don’t.

We needed to replace an AirPod. One. Yes, we lost it. Apple — being Apple — said, “no problem, you can buy a singular Airpod for $60.” The tech support team made an appointment and said Best Buy will have it and take care of it.

But at the appointment, Best Buy’s on duty Geek, supported by Manager Michael (he’s the guy in the blue shirt with the important earpiece) said “we don’t support Apple’s pricing model. A singular Airpod in this store will cost you $220.”

Keep in mind, a brand new airpod unit — with the airpods — is $160. So $220 seems to be a bit of a markup.

Michael then told us we could call 1-800-best-buy if we had any questions. We did email their media folks and haven’t yet heard back. Until we do — and probably after we do — we advise that our readers just buy Apple things from Apple at Town Center Mall or in Wellington. While Apple’s tech folks may send you to Best Buy for convenience, they’re just not, well, “Geniuses” there. In our experience, the “Geek Squad” is kind of a joke. Your other non-Apple-yet-Apple-options: — returns are easy. We also love B&H Photo out of NY. When they ship to Florida there’s no sales tax.

Quite simply, any option is better than Best Buy. And when you go elsewhere, you won’t have to deal with Michael.

At midday, Best Buy (NYSE:BBY) was well off of its 52 week high of $84.37, trading at $68.57.

UPDATE 4:53PM — An Apple tech seemed mortified (via chat) that this happened. He immediately arranged an on-site meeting at the Boca Raton Town Center Mall Apple Store where the Airpod was delivered without a problem. Apple reps in Boca couldn’t believe Best Buy attempted an upsell. While this is clearly a “first world problem” and local employees have absolutely no control over corporate policy, it does make one wonder how long a company like Apple will send customers to a company like Best Buy for customer service.

To put it another way: don’t use a geek when you can have a genius.


Hotwire Communications


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