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U2 Browtique On Glades Faces Class Action Lawsuit

Text messages like these from a Boca Raton salon are the subject of a Class Action lawsuit.

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BOCA RATON, FL ( — Boca Raton’s Anoo’s Electolysis and and Obesity Center, also known as U2 Browtique and Day Spa, is facing a class action lawsuit for allegedly transmitting text messages without prior approval from the recipients.

No one from the salon, at 8903 Glades Road, returned a call from seeking comment.

At issue: text messages promoting the salon being received by people who never gave permission for the salon to text.

One of the messages listed in the suit: “Hi Susan, Ani from U2 Day Spa (Anno’s) in Boca. We’re OPEN! Following all CDC& FL Health Rules. Click link to join our VIP Club for Great Offers and Savings. See you soon! Call 561-558-0006. To unsubscribe, reply STOP3331.”

Text messages like these are illegal. They violate federal communications laws known as the Telephone Consumer Protection Act, or the TCPA. Fines can run as high as $1500 per message — unless there is proof that a recipient did give permission for the messages to be sent.

Trying to generate business after COVID shutdowns, many businesses throughout the region have resorted to unsolicited texting as a way to tell potential customers that a store, restaurant or boutique is open. But even with hard luck “COVID” stories, texting without permission violates federal law.

States the suit: “The TCPA prohibits any person from calling a cellular telephone number, using an automatic telephone dialing system without the recipient’s prior express consent.” Adds attorneys in the filing, “The FCC has issued rulings and clarified that consumers are entitled to the same consent-based protections for text messages as they are for calls to wireless numbers.”

The suit was just filed in Palm Beach County Circuit Court by the law firm of Shamis and Gentile. We’ll update if the salon provides comment.


Hotwire Communications


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