BNN 2022

NEWS ABOUT THE NEWS: Obtains Federal Trademark

Florida News Palm Beach County

BY: ANDREW COLTON | Editor and Publisher

BOCA RATON, FL ( (Copyright © 2021 MetroDesk Media, LLC) — early Tuesday officially became trademarked. After a year-long process, the United States Patent and Trademark Office awarded the trademark that covers our four-word name when the words are used together.

It means very little to you, our readers, other than you’ll occasionally see an ® after our name. You will, however, continue to see the site grow. leads online journalism in South Florida. Just last week, the Palm Beach Post, again, copied one of our articles. But this time, the Post actually linked to the article it copied. The distinction is significant. Aging media outlets now rely on hyper-local news websites to cover the communities that they once covered.

Now ten years old,® is viewed, on average, more than two million times each month. Google tells us that our ads were “impressed” several million times over the past 30 days. We know news. We understand how it works in 2021.

Today we launch our slightly updated logo and our new tagline, “Florida. Facts. First.” Factual accuracy should be the core of every news operation. Sadly, it is not. As for adding the word “Florida…” wait and see.

To those of you checking in daily since our first story posted in 2010, we thank you. To those just joining the experience, we welcome you in. We remind you that you can not pay to have a story placed, and you can not pay to have a story removed. We occasionally remove booking photos if charges are dropped, but the news is the news. We traditionally accept no local advertising. We want to cover important, controversial stories without worrying about a local advertiser threatening to pull financial resources. Ever wonder why local television stations never cover car dealerships? Think about the ads you see during the local news.

We will, however, soon start to provide third-party options where you can place — or remove — ads on the site without our direct involvement.

When it comes to journalism, nothing is changing at all. We’ll continue to ask tough questions. We’ll continue to challenge authority. We’ll continue to highlight the absurd and promote the good. And our snark isn’t going anywhere. We are increasing our coverage of travel and consumer issues. And we will continue to cover the stories that everyone’s talking about but no one else is reporting. (We also promise that we will never do what the Palm Beach Post did last week: use the word “youngsters” to describe 5-11-year-olds. The Post did used the word in its reporting of COVID shots. “Youngster” is a word used by someone in their 90s as they suck on a “hard candy.” The Palm Beach Post’s audience uses that word. Not’s audience).

To make it easier to contact us, we now have a toll free number. Call 866-4-FL-NEWS. You can text tips to that line, as well.

Thanks for reading®




Content copyright © 2022 Metro Desk Media, LLC. All Rights Reserved. ® is a registered trademark of MetroDesk Media, LLC. For our intellectual property, terms, and conditions, read hereBroadcast stations must credit on air. Print must refer to Online must link to Contact news (at) Call 561-576-NEWS (6397). Arrest reports are police accusations. Guilt or innocence is determined in a court of law.